The freshly brewed aroma of a letter

In a bygone era young women would spray a little perfume on their letters to their beaus. Nowadays of course even getting a handwritten letter in the poet is a rarity.

But India Post is making it possible to send letters that carry the fragrance of something a large part of India loves deeply  on Sunday April 23 the Department of Posts will release a ‘ coffee stamp ‘ at the General Post Office Bengaluru.  The stamps have been printed at the India Security Press   Nashik.

It will last long

The technology involves spraying or embossing the stamps with fine coffee granules that will retain the aroma for a long time  said Charles Lobo,  Chief Post Master General Karnataka Circle.  “ Only on the day of the release will we know the colour  texture and design “

The stamp will be released by Minister of State for Communications Manoj Sinha and Union Minister for Commerce and Industry Nirmala Sitharaman with officials of the Postal Department and Coffee Board.  “ I ‘m very excited about the coffee stamp “ said Ms. Sitharaman.  “ It is not just about philatelic interest but also about the appreciation of coffee.  It’s a collector’s version priced at Rs  100.  Coffee deserves a premium price  we should not underprice it”.

One lakh stamps will be ready for sale to collectors.  The stamp first day cover miniature sheets and information brochures will be available at the Philately Bureau  Bangalore General Post Office and all other head post offices.

Bhutan first introduced the concept of aromatic stamps in 1973.  New Zealand  Thailand and Switzerland among others joined in later.  Brazil has issued coffee and burnt wood scented stamps and China has done fruits and sweet and sour pork.

India introduced its first aromatic stamp in 2006 with a Rs 15 sandlewood scented stamp.  Thirty lakh of these sold out within two weeks.  In 2007 there were rose scented  stamps  in four varieties of the flower Jawahar  Neelam  Delhi princess and Bhim  at Rs 5 each and a jasmine fragrance in 2008

Courtesy   The Hindu

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